We were able to express our understanding of Meridian’s business and challenges by proposing a series of strategic deliverables, including new, multi-lingual web sites supported by an integrated and centralised email marketing and marketing automation solution. We also created a new container-based paradigm to extend layout and content control of all pages across the site.
Our in-depth proposal covered all aspects of the improvements required, including milestones, fixed costs, risk analysis and ongoing service levels. It also detailed the new capabilities of the container model:
Container CMS Model
Containers allow Meridian staff (and other AbsolutelyInteractive clients) to control the layout of their responsive pages using a menu of over 60 container styles that also utilise HTML5 animations. This offers the ultimate in content and layout control while ensuring correct operation across all main devices and browsers - the best of both worlds, i.e. content managed Nirvana!
This technology has also been applied to the building of Meridian's landing pages, which are of particular importance in Meridian's marketing tactics (especially since they are so well targeted via email and MA-based campaigns). The landing pages may include any layout and content, multiple video sections, dynamic and content managed forms (that feed data straight back into the CRM system), banners and animations.