Case study

CSM Email marketing and Salesforce integration

We built CSM's Sports and Hospitality's email marketing platform and integrated it for several sales teams across their entire audience held in Salesforce.

Seamless integration

The sales and marketing teams at CSM have access to advanced tools to deliver email campaigns driven by salesperson, sport types and any other criteria that can be drawn from Salesforce, with which our system is two-way synchronised.

This is a well-designed, simple and effective solution for CSM to drive sales and leads to help close corporate hospitality deals across many sports events UK wide.

CSM main objectives

Deliver an intuitive and secure email marketing solution, allowing each sales person or sales team to communicate with their own customers and leads across a database synchronised and updated with Salesforce.

Our seamless approach

Our approaches to yet again leverage our AI CMS and digital marketing platform to allow CSM to design their own email newsletters and integrate with Salesforce to ensure that recipient data is two-way synchronised for accuracy and subscription status maintenance. Also, the solution delivers leads and insights directly into Salesforce's existing sales functions.

The successful outcome

The solution has been in operation now for several months, during which CSM has delivered many hundreds of 1000s of newsletters to drive events such as Wimbledon 21, F1 events, world cricket events and many other hospitality opportunities.

Full marketing campaigns with our AI system

By using our responsive and flexible content managed email newsletter templates, CSM are able to send to thousands of branded emails to their CRM database for their hospitality events in the sports and entertainment industry.

Firstly we went through a wireframing process with CSM to establish what content blocks in the template were necessary for them to maximise the options for their content. Once that was finalised we were able to complete the front end coding to create the newsletter for use in AI.

To complement these email campaigns CSM are able to create, using our Containers technology, engaging and fully responsive Landing Pages to support the campaign for their users (see image in next section).

Salesforce CRM integration

Once CSM have created and sent their email campaigns and driven prospective leads to their Landing page we have custom built forms ready for them to complete the journey. Upon the user successully registering their interest using the form on the landing page we integrate the sales lead details directly into CSM's Salesforce CRM.