See a powerful example of AI Personalisation in action:
If you have an AI Marketing Automation license then you can build multiple 'variants' of any page with one or more of your containers/content specifically tuned to the person or segment that is looking at the page. This level of personalisation is only available otherwise in the most expensive of enterprise content management systems.
Here's a quick but powerful demonstration:
- Click this link to visit our home page in a new tab. Note the main video banner and introductory wording then close the new tab to get back to this page
- Click this link to log an invisible ‘page visit’ event/behaviour within our MA system
- Click this link to go back to the same home page and see what’s changed!
- Click this link to revert your previous behaviour (and reset the personalisation)
- Click this link to see that the home page has reverted back to normal
The example showed how your home page could show any alternative personalisation based on your prospects’ industry and/or past behaviours but, with Containers, this applies to any layout, any combination, any page - Personalised and tuned to perfection!