Menu

Site

We Enable

We Deliver

Talk to us
Get a free consultation

SOMA

SELF-OPTIMISING MACHINE AUTOMATION

WHY IS SOMA SO DIFFERENT?

SOMA generates
more successful outcomes

by automating your business processes and marketing activities and optimising them over time, thus increasing the likelihood of your leads, customers and staff completing your automated journeys that deliver your desired outcomes, whatever they may be



SOMA uses
Machine Learning and AI

to auto-assign users to Cohorts based on advanced behavioural analysis and content managed rules. It then learns the best content and timings to deliver emails, workflow tasks, SMS' and personalised web content...

UNDERSTAND SOMA

Please play video below

Reduced costsIncreased profitsImproved servicesStep and Scale Up

As mentioned, SOMA optimises both your business and marketing automated journeys (if we've implemented these with you).

For business processes, like your Order, Returns, Support, Renewal, Onboarding processes, etc, the optimisation of these automations will deliver information at pace to customers and staff and will involve significantly fewer manual interventions. Moreover, many current customer support tasks can be modeled and automated to allow customers to self-serve, thus further reducing your administrative costs.

SOMA delivers better customer services and the ability to scale your organisation with reduced overheads.

Contact us for a free consultation
 

When SOMA measures and controls the presentation and timing of marketing touch points, multi-dimensional tag-based lead scoring, marketing qualification of leads and the automation of your funnel (no matter how complex) to sales (with summary reports of each lead's behaviours), your close rate will rise. The cost of acquisition will fall, since automation is driving leads to qualification and increasing the chances of closing.

SOMA can also improve and execute upsells, reduce customer churn, etc, again based on your understanding of your audience, associated marketing/sales models and your multi-variate content. You 'define' the parameters and SOMA relentlessly and intelligently refines them to deliver increasingly optimal outcomes!

Contact us for a free consultation

If the majority of your organisation's processes are automated, your outbound comms triggered by these automations (that also refine the right messaging and timing for each Cohort) then it is inevitable that your customers will be better supported.

They will be able to self-serve, remain better informed, engage with you on a one-to-one basis and react to your communications and onsite personalised messaging.

Your customer service staff can spend more time dealing with individuals and exceptions rather than run-of-the-mill support and they'll have more time to think about other business improvements that can be made.

Contact us for a free consultation

  
 

SOMA's processes, self-optimisation and streamliing of your internal processes and marketing functions can scale without any additional human intervention. Other than logistics (if applicable), your organisation can grow with few, if any, more people or infrastructure.

The ability to scale while even reducing your overheads is the Game Changer that SOMA delivers, we have a number of case examples that we'd be happy to discuss with you.

Contact us for a free consultation

SOMA Tech

 

For those of a technical nature, SOMA implements complex probability and predictive analyses, such as Bayes' Theorem to improve the accuracy of results.

SOMA does not rely on any single data point to create organisational successes. Instead, SOMA measures the outcomes for every possible permutated variate step combination across all of your automated processes. It self-learns these networks to generate the best personalisations and branches for each User Cohort (auto-assigned too!) inside every one of your automated journeys, 24x7x365.

For instance, when SOMA was still machine-learning, for a subset of Cohort A, users were presented with a sequence X of personalised touch points over a set of self-determined time periods within an automated journey and SOMA measured improved outcomes over sequence Y for another similar subset of Cohort A. Once the optimised paths have been determined (primary learning stage completed) for each Cohort (based on predictive analysis), SOMA self-selects sequence X (representing specific personalisations, emails, SMSs and CTA variates) for all members of Cohort A in the future. However, it still randomly trials alternative sequence variants for a small percentage of users of each Cohort to ensure that previous AI-based determinations remain optimal over time.

If this fully automated processing increased your conversion rate and reduced your OPEX by just 5-10%, what would that actually represent in real terms for your organisation?

 

Chris Rodbourne, CEO S-Digital

Want to find out more?

Contact us for a free consultation and demo