Are you ready for your Next Digital Step?

09 February 2022 Chris Rodbourne

Are you ready for your next digital step?

Whether your business is just getting by with a static Wordpress website, you're running your own email campaigns or even if you have e-commerce facilities and digital marketing tools, there is always room for improvement... and these improvements will bring:

More profit
More productivity
More satisfied customers and members of staff
More peace of mind

What do you see as your organisation's greatest opportunities?

Whatever they are, they can be realised with expert solution design and, likely, a little bit of transformational thinking.

So, I know I harp on about Digital Transformation all the time, so may I try to succinctly describe this for you:

It's a reimagining process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements.

To the right is a longer description of Digital Transformation, courtesy of Salesforce (these guys are great and we work with organisations that use Salesforce but out of the box it won't be enough for your online representation... unless you are talking big, big bucks!)

In practice then, Digital Transformation for you might be:

Starting to sell products online
Selling consumables online
Handling orders, returns, reorders, up-sells
Letting your resellers or distributors gain access to plans, pricing and co-marketing materials
Opening up your business to customers to let them self-serve giving them enablement and giving you and your staff more time to improve customer services elsewhere

It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about and engage with customers.

As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side. Thinking, planning and building digitally sets you up to be agile, flexible and ready to grow.