Our resident digital marketing guru says "These facts, very useful they will be"...


Digital marketing

  • 65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic.
  • 72% of a marketing budget will be spent on digital activities.
  • 43% or businesses don’t have an app.
  • Over the coming year, 45 percent of marketers plan to work on website optimisation to improve digital consumer experience.
  • 70% of consumers strongly believe that the product with the greatest rating or review influences them, while another 67% say they are seeking for the best price.

Email Marketing

  • 87% of B2B marketers include email marketing in their strategy.
  • The average open rate within the retail industry is 12.6%, compared to financial services which is 24.8%.
  • Emails sent on a Friday receive a higher open and click rate than those sent on other days of the week.
  • A study found that 49% of all emails are opened on a mobile device.
  • 41% of millennials check their work email in bed, either before or after work.

SEO

  • Around 64% of marketers actively invest in SEO.
  • 89% of businesses rely on organic search as their most effective distribution channel.
  • Searches wih ‘near me’ have grown a 40% further YoY.
  • Studies have shown that 94% of the world’s content gets no external links.
  • The first organic search results on Google account for 32.5% of traffic share for a search term.
  • 68% of online experiences begin with a search engine.
  • Only 5.7% of pages will rank in the top 10 search results within a year of being published.
  • Only one or two words make up 70.87 percent of keywords with more than 10,000 monthly searches.
  • Over the last year Google searches for ‘in stock’ have grown over 700%.

Content marketing

  • The top three organic content distribution channels that B2B marketers user are social media (89%), email (87%) and their own blog/website (86%).
  • Content with relevant imagery gets around 94% more views.
  • Titles with 6-13 words attract the highest and most consistent amount of traffic (this blog has 7, maybe that’s why you’re here!?).
  • WordPress users produce nearly 70 million new posts each month.
  • The average consumer attention span is 8 seconds so you need to make your content count!
  • 85% of online content is less than 1000 words. However, long form content (more than 1000 words) receives more shares and links.
  • B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
  • 84% of consumers expect companies to produce entertaining and helpful content experiences.
  • Businesses that have a blog experience twice as much email traffic as businesses who don’t.

Video Marketing

  • Nearly 40% of marketers say the Covid-19 pandemic impacted their plans to include video in their strategies.
  • 84% of businesses say that using video has helped them generate leads.
  • By year-end 2021 video viewers worldwide will hit 3.26 billion.
  • 78% of people say they have watched a live stream over the last 12 months.
  • Online videos will account for more than 82 percent of all consumer internet traffic by 2022.
  • Video content receives twice as many shares than any other form of content, including social media posts.
  • 67% of viewers will stop watching a video before it ends. 
  • 95% of marketers say that video has helped consumers to better understand their products and/or services.
  • When asked how they’d most like to learn about a product or service, 69% of consumers said they’d prefer to watch a short video.
  • In 2020, videos with #WithMe in the title gained over 2 billion views.
  • According to Comscore, the amount of time individuals 55 and older spend watching YouTube videos increased by 10% between May 2020 and May 2021.

Sources: Multiple, including Google, Embryo, etc

Twitter   Facebook   LinkedIn   Google